Winners of the eleventh edition

The results of the 11th edition of the national competition in the name of Professor Roman Głowacki for the best master's and bachelor's theses in the field of marketing, trade, and consumption.

 

This year's competition received 70 submissions, including 35 bachelor's theses and 35 master's theses.

 

In the category of master's theses, the competition was won by:

Dominika Grabowska, MA, thesis titled: "Consumer ethnocentrism in food purchases in China and Poland", Maria Curie-Skłodowska University in Lublin, supervisor: Marcin Lipowski, PhD

 

Second place went to:

Joanna Piwowarek, MA, thesis titled: "The role of virtual influencers in shaping consumer engagement", Leon Kozminski University, supervisor: Jolanta Tkaczyk, PhD

 

Third place went to:

Michał Brząkała, MA, thesis entitled: "The Impact of New Technologies on Reducing Individual Car Transport in Wrocław", Wrocław University of Economics, supervisor: Natalia Szozda, PhD

 

In the Bachelor's thesis category, the joint winners were selected:

Aleksandra Obajtek, BA for her thesis entitled: "The Role of Innovative Deferred Payments 'Buy Now, Pay Later' in Shaping Generation Z Consumer Behavior", University of Warsaw, supervisor: Agnieszka Kacprzak, PhD

 

Lidia Duszyk, BA for her thesis entitled: "Motivational Factors Influenced Generation Z's Online Fast Fashion Consumption: An Empirical Analysis", Krakow University of Economics, supervisor: Katarzyna Sanak-Kosmowska, PhD

 

Second place went to:

Wiktoria Krakowska, BA for her thesis entitled: "Personal Branding and Its Role in Building the Image of Women's Businesses in Social Media – Case Study Analysis", Białystok University of Technology, supervisor: Ewelina Tomaszewska, PhD

 

Third place went to:

Katarzyna Szłapka, BA for her thesis entitled: "Consumer Attitudes Toward Sustainability Certificates in the Cosmetics Industry - the perspective of generations X, Y and Z", Poznań University of Economics, supervisor: Bogdan Pachołek, PhD