Winners of the Competition

The results of the 11th edition of the national competition in the name of Professor Roman Głowacki for the best master's and bachelor's theses in the field of marketing, trade, and consumption.

 

This year's competition received 70 submissions, including 35 bachelor's theses and 35 master's theses.

 

In the category of master's theses, the competition was won by:

Dominika Grabowska, MA, thesis titled: "Consumer ethnocentrism in food purchases in China and Poland", Maria Curie-Skłodowska University in Lublin, supervisor: Marcin Lipowski, PhD

 

Second place went to:

Joanna Piwowarek, MA, thesis titled: "The role of virtual influencers in shaping consumer engagement", Leon Kozminski University, supervisor: Jolanta Tkaczyk, PhD

 

Third place went to:

Michał Brząkała, MA, thesis entitled: "The Impact of New Technologies on Reducing Individual Car Transport in Wrocław", Wrocław University of Economics, supervisor: Natalia Szozda, PhD

 

In the Bachelor's thesis category, the joint winners were selected:

Aleksandra Obajtek, BA for her thesis entitled: "The Role of Innovative Deferred Payments 'Buy Now, Pay Later' in Shaping Generation Z Consumer Behavior", University of Warsaw, supervisor: Agnieszka Kacprzak, PhD

 

Lidia Duszyk, BA for her thesis entitled: "Motivational Factors Influenced Generation Z's Online Fast Fashion Consumption: An Empirical Analysis", Krakow University of Economics, supervisor: Katarzyna Sanak-Kosmowska, PhD

 

Second place went to:

Wiktoria Krakowska, BA for her thesis entitled: "Personal Branding and Its Role in Building the Image of Women's Businesses in Social Media – Case Study Analysis", Białystok University of Technology, supervisor: Ewelina Tomaszewska, PhD

 

Third place went to:

Katarzyna Szłapka, BA for her thesis entitled: "Consumer Attitudes Toward Sustainability Certificates in the Cosmetics Industry - the perspective of generations X, Y and Z", Poznań University of Economics, supervisor: Bogdan Pachołek, PhD

The results of the tenth edition of the competition in the name of Professor Roman Głowacki

for the best master's and bachelor's thesis

in the field of marketing, commerce and consumption

organized by the Polish Scientific Society of Marketing

 

The Polish Scientific Marketing Society has announced the results of the tenth edition of the national competition in the name of prof. Roman Głowacki for the best master's and bachelor's theses in the field of marketing, trade and consumption.

 

51 works were submitted to this year's edition of the competition, including 26 bachelor's theses and 25 master's theses.

 

In the category of master's theses, the competition was won by:

Anna Kolbusz, MA for thesis entitled Empathy towards the recipient during the design of user experience on the example of a mobile application, Cracow University of Economics; supervisor:  Paweł Chlipała, PhD

Second place:

Natalia Dziewięcka, MA for thesis entitled Purchasing behavior of older people in Poland, Kielce University of Technology; supervisor: Agnieszka Piotrowska-Piątek, PhD

Third place:

Mateusz Kiljańczyk, MA for thesis entitled Perception and effectiveness of using internet memes in marketing communication, University of Warsaw; supervisor: Agnieszka Kacprzak, PhD

It is worth mentioning that Master of Arts Kilańczyk was the winner of the competition in 2022, in the category of bachelor's theses.

 

In the category of bachelor's theses, the competition was won by:

Paweł Mielnik, BA for thesis entitled Opportunities and threats of using artificial intelligence in marketing - the perspective of creators and recipients of marketing content, Wrocław University of Economics; supervisor: Izabela Michalska-Dudek, PhD

Second place:

Kinga Zacna, BA for thesis entitled The use of chatbots in the complaint handling process. Customer's perspective, Jagiellonian University in Kraków; supervisor: Małgorzata Budzanowska-Drzewiecka, PhD

Third place:

The results of the ninth edition of the competition in the name of Professor Roman Głowacki

for the best master's and bachelor's thesis

in the field of marketing, commerce and consumption

organized by the Polish Scientific Society of Marketing

 

The Polish Scientific Marketing Society has announced the results of the ninth edition of the national competition in the name of prof. Roman Głowacki for the best master's and bachelor's theses in the field of marketing, trade and consumption.

 

68 works were submitted to this year's edition of the competition, including 31 bachelor's theses and 37 master's theses.

 

In the category of master's theses, the competition was won by:

Klaudia Dłużyńska, MA Decyzje pozakupowe na rynku odzieżowym. Jak używamy i utylizujemy odzież?, Poznań University of Economics and Bussines; supervisor: Barbara Borusiak, PhD

Second place (ex aequo):

Jakub Maciejewski, MA Wykorzystanie neuromarketningu w ocenie materiałów promocyjnych przedsiębiorstwa na przykładzie reklam Volkswagen Group Polska Sp. z o.o., Poznań University of Economics and Bussines; supervisor: Jan Mikołajczyk, PhD

Natalia Tarka, MA Udoskonalenie oraz propozycja nowych rozwiązań dla strony internetowej gabinetu Mandala Massage Clinic, Collegium da Vinci; supervisor: Beata Zamorska, PhD

Third place (ex aequo):

Lucyna Róg-Wolska, MA udowanie marek osobistych lokalnych polityków w mediach społecznościowych na przykładzie publicznych profili facebookowych prezydentów pięciu największych polskich miast, Collegium da Vinci; supervisor: Mateusz Karatysz, PhD

Mikołaj Zając, MA Determinaty atrakcyjności usług miejskiej komunikacji publicznej na przykładzie miasta Poznania, Poznań University of Economics and Bussines; supervisor: Barbara Borusiak, PhD

 

 

In the category of bachelor's theses, the competition was won by:

Mikołaj Garecki, BA Postawy młodych konsumentów wobec praktyk greenwashingowych komunikowanych na etykietach, Jagiellonian University; supervisor: Małgorzata Budzanowska-Drzewiecka, PhD

Second place:

Amelia Stanisławska, BA Projekt wykorzystania narzędzi Google do tworzenia skutecznej cyfrowej kampanii reklamowej dla firmy X, Gdańsk University of Technology; supervisor: Edyta Gołąb-Andrzejczak, PhD

Third place (ex aequo):

The results of the eight edition of the competition in the name of Professor Roman Głowacki

for the best master's and bachelor's thesis

in the field of marketing, commerce and consumption

organized by the Polish Scientific Society of Marketing

 

Master's thesis

In the category of Master's theses, the competition was won by

Małgorzata Korzeniewska, MA Dark Patterns in Polish E-commerce in the Fashion Industry​, Kozminski University, supervisor: Magdalena Krzyżanowska, PhD

The following students were distinguished:

Martyna Fira, MA Budowanie zaangażowania konsumentów w serwisach społecznościowych na przykładzie marek produktów spożywczych, Warszaw School of Economics; supervisor: professor Małgorzata Bombol, PhD

Michał Krom, MA Analiza działań komunikacyjnych i ich efektów w kampanii prezydenckiej Joe Bidena w 2020 roku, Kozminski University, supervisor: Karolina Małagocka, PhD

Valeriya Kovalenko, MA The influence of inclusivity on brand awareness and brand image on the Polish market, Kozminski University, supervisor: Krzysztof Chmielewski, PhD

 

Bachelor's thesis

In the category of Bachelor's theses, the competition was won by:

Mateusz Kiljańczyk​, BA Mem internetowy jako narzędzie komunikacji marketingowej w mediach społecznościowych, University of Warsaw, supervisor: Agnieszka Kacprzak, PhD

The following students were distinguished:

Michał Latkowski​, BA Wpływ mnogości wyborów na doświadczenie konsumenckie, University of Warsaw, supervisor: Michał Ścibor-Rylski, PhD

Jakub Marszałek​, BA Hamowanie retroaktywne w sytuacji przeciążenia informacyjnego konsumentów w przestrzeni internetowej, Cracow University of Economics, supervisor: Katarzyna Sanak-Kosmowska, PhD.

The results of the seventh edition of the competition in the name of Professor Roman Głowacki

for the best master's and bachelor's thesis

in the field of marketing, commerce and consumption

organized by the Polish Scientific Society of Marketing

 

Master's thesis

In the category of Master's theses, the competition was won by

Marta Boguszewska, MA Wpływ postrzeganego wizerunku pracodawcy na aktywność pracowników w mediach społecznościowych i przywiązanie do pracodawcy, Kozminski University, supervisor: Jolanta Tkaczyk, PhD

The following students were distinguished:

Mikołaj Sobolewski, MA Akceptacja studentów dla sztucznej inteligencji posługującej się impulsami psychologicznymi, Poznań University of Economics and Business; supervisor: professor Grzegorz Leszczyński, PhD

Małgorzata Karwacka, MA Komunikacja marketingowa na rynku produktów dla dzieci a zaangażowanie odbiorców w mediach społecznościowych, University of Warsaw, supervisor: Anna Bianchi, PhD

 

Bachelor's thesis

In the category of Bachelor's theses, the competition was won by:

Zuzanna Jakś, BA Skuteczność strategii narracyjnej zorientowanej na markę i produkt w e-commerce, Poznan University of Economics and Business, supervisor: professor Andrzej Szymkowiak, PhD

The following students were distinguished:

Dominika Gołębiewska, BA Economic offerings post-COVID-19 in the context of Generation Y’s perceptions of tourism experiences, Poznan University of Economics and Business, supervisor: Joanna Schmidt, PhD

Karolina Bielawska, BA The Image of Miss Polonia Brand, Lodz University of Technology, supervisor: professor Magdalena Grębosz-Krawczyk, PhD, Eng.

The results of the sixth edition of the competition in the name of Professor Roman Głowacki

for the best master's and bachelor's thesis

in the field of marketing, commerce and consumption

organized by the Polish Scientific Society of Marketing

 

Master's thesis

In the category of Master's theses, the competition was won by

Aleksandra Nowak, MA Content marketing w ujęciu strategicznym i narzędziowym, Wroclaw University of Economics and Business, supervisor: Professor Magdalena Sobocińska, PhD

The following students were distinguished:

Karolina Matełka, MA Uwarunkowania akceptacji elektromobilności w Polsce, Kozminski University, supervisor: Jolanta Tkaczyk, PhD

Agnieszka Zyzańska, MA Wykorzystanie koncepcji gospodarki doświadczeń na przykładzie escape roomów w Polsce, University of Warsaw, supervisor: Agnieszka Kacprzak, PhD

 

Bachelor's thesis

In the category of Bachelor's theses, the competition was won by:

Dijora Kopacz, BA Wpływ bliskości relacji na decyzje zakupowe dotyczące prezentów, Poznan University of Economics and Business, supervisor: Anna Rogala, PhD

The following students were distinguished:

Rafał Pękalski, BA Charakterystyka użyteczności wybranych platform handlu elektronicznego, University of Lodz, supervisor: Mariusz Woźniakowski, PhD

Agata Jajuga, BA Rola wartości obecnych w komunikacji marketingowej w podejmowaniu decyzji zakupowych, Lublin University of Technology, supervisor: Marcin Gąsior, PhD. DSc