Results of the tenth jubilee edition of the competition in the name of Professor Roman Głowacki

The results of the tenth edition of the competition in the name of Professor Roman Głowacki

for the best master's and bachelor's thesis

in the field of marketing, commerce and consumption

organized by the Polish Scientific Society of Marketing

 

The Polish Scientific Marketing Society has announced the results of the tenth edition of the national competition in the name of prof. Roman Głowacki for the best master's and bachelor's theses in the field of marketing, trade and consumption.

 

51 works were submitted to this year's edition of the competition, including 26 bachelor's theses and 25 master's theses.

 

In the category of master's theses, the competition was won by:

Anna Kolbusz, MA for thesis entitled Empathy towards the recipient during the design of user experience on the example of a mobile application, Cracow University of Economics; supervisor:  Paweł Chlipała, PhD

Second place:

Natalia Dziewięcka, MA for thesis entitled Purchasing behavior of older people in Poland, Kielce University of Technology; supervisor: Agnieszka Piotrowska-Piątek, PhD

Third place:

Mateusz Kiljańczyk, MA for thesis entitled Perception and effectiveness of using internet memes in marketing communication, University of Warsaw; supervisor: Agnieszka Kacprzak, PhD

It is worth mentioning that Master of Arts Kilańczyk was the winner of the competition in 2022, in the category of bachelor's theses.

 

In the category of bachelor's theses, the competition was won by:

Paweł Mielnik, BA for thesis entitled Opportunities and threats of using artificial intelligence in marketing - the perspective of creators and recipients of marketing content, Wrocław University of Economics; supervisor: Izabela Michalska-Dudek, PhD

Second place:

Kinga Zacna, BA for thesis entitled The use of chatbots in the complaint handling process. Customer's perspective, Jagiellonian University in Kraków; supervisor: Małgorzata Budzanowska-Drzewiecka, PhD

Third place: